Search Engine Optimization
Our approach to obtaining top website rankings is different than most. We utilize a proprietary tool set that allows us to do a thorough analysis of your site and also of your competitor’s sites. We target the key phrases that you want your site to be visible for, and we strive to make your site equal to the top listings, before making it better.
Nine times out of ten, achieving prime website positioning requires adding more content to your site. If you desire excellent website positioning across the major search engines and directories, you must have the necessary amount of relevant content on your site to support the key phrases you are targeting.
Website ranking is not simply about tweaking your Meta tags and submitting your site to millions of directories and search engine indexes, or adding your keywords into your title tags. Neither is website marketing the same as offline marketing. In the offline world, you entice your potential customer with the short, compelling, attention-grabbing statements about your company, products and services that cause them to pick up the phone and ask for more information. Website marketing requires all the components of the offline world, but these components must be targeted specifically toward the the search engines in order to gain top rankings and web visibility.
Advanced Digital Consulting only engages in ethical Search Engine Marketing practices, and all of our techniques are geared toward longevity. We do not employ link farms or other short-term SEM fads, or anything considered unacceptable by the professional SEM community.
Our approach utilizes a 9-step iterative process in order to achieve top website rankings. We will provide you with an upfront, thorough analysis of your current website and recommend changes to those items we know are hampering your site’s ability to achieve great website positioning. We will also make recommendations on how to better convert your visitors to sales leads. Most often we find that corporate websites fail to do one of the following, and sometimes all three. When a potential customer lands on your home page, they must:
- Know who you are, who you serve and what it is you provide.
- Have a reason to click through the rest of the site. What can you do for them?
- Be able to easily contact you, either by phone, contact form, or email.
In addition, we will make changes to your existing copy as well as create additional pages to support that you are the “expert” for the given phrases you want to target. You provide us with as much material as you can, we write search-engine friendly content that is educational, informational, and has a strong call-to-action.
Listed below are the 9 steps we undertake to assure your website marketing success:
- Preparation
- Research Competition
- Keyphrase Research
- Analyze Your Site
- Analyze Competitors
- Submit Your Pages
- Analyze Ranking Results
- Link Development
- Dynamic Site Mapping